EIEIO was born out of a personal journey of love, determination, and innovation. Founded by Mindee and her husband Andrew, our company is deeply rooted in their experiences as parents and professionals dedicated to child development.

Mindee's background is a testament to her passion for helping children. With dual degrees in Early Childhood Development and Elementary Education from Utah Valley University, she has worked as an ABA therapist and kindergarten teacher. Her professional journey took a personal turn when her oldest daughter was diagnosed with laryngomalacia, a condition affecting her ability to swallow, followed by a diagnosis of autism. Each of her daughters faced similar challenges, including surgeries and subsequent autism diagnoses. These life-changing experiences ignited a spark in Mindee to create something truly impactful for children with special needs.

Together with her husband's expertise in product development, Mindee embarked on a mission to design tools and programs that could make a real difference. What started as a way to help their own children communicate more effectively has now evolved into a broader vision to support families worldwide. At EIEIO, our goal is to provide resources that enable every child to flourish and reach their full potential, transforming challenges into opportunities for growth and success.